API Strategy Evolution at Netflix

In the 90's many businesses began their first web site experiments, trying to determine what new opportunities this new technology might bring. Today, many businesses are starting the same experimentation with web APIs.

At Netflix we are using APIs to accelerate innovation on connected TV and mobile device platforms. Realizing this winning strategy was the end result of a few experiments over the last two years. We've just published a presentation describing the journey we took to discover this winning strategy and the lessons learned along the way.

API Strategy Evolution at Netflix

(note: deck is best read on slideshare with speaker notes enabled)

Tomorrow at 10am PT our new director of API engineering, Daniel Jacobson, and I will discuss this evolution in API strategy and how it has enabled broad device reach and innovation for the Netflix service in a free O'Reilly webcast.

Michael Hart
Director of Engineering, Social Systems